Flora  is the Roman Goddess of flowering plants, especially those    that bear  fruit. Spring, of course, is Her season, and She has elements of a     Love-Goddess, with its attendant attributes of fertility, sex, and  blossoming.    She is quite ancient; the Sabines are said to have named a  month for Her (which    corresponds to our and the Roman April), and  She was known among the Samnites    as well as the Oscans, where She was  called Flusia. She was originally the Goddess    specifically of the  flowering crops, such as the grain or fruit-trees, and Her    function  was to make the grain, vegetables and trees bloom so that autumn's     harvest would be good. She was invoked to avert rust, a nasty fungal  disease    of plants that causes orange growths the exact color of  rusting iron, and which    was (is) an especial problem affecting wheat.  Hers is the beginning of the process    that finds its completion with  Pomona, the    Goddess of Fruit and the Harvest; and like Pomona, Flora  had Her own flamen,    one of a small number of priests each in  service to a specific Deity. The flamens    were said to have been  instituted by Numa, the legendary second King of Rome    who succeeded  Romulus; and whether Numa really existed or not, the flamens were     undoubtedly of ancient origin, as were the Deities they served.
In later times Flora became the  Goddess of all flowering plants,    including the ornamental varieties.  Her name is related to Latin floris,    meaning naturally enough  "a flower", with the additional meaning of    "[something] in its  prime"; other related words have meanings like    "prospering",  "flourishing", "abounding", and    "fresh or blooming". In one story,  Flora was said to have provided    Juno with a magic flower that would  allow Her to conceive with no help from    a man; from this virgin-birth  Mars was born. A late tale calls Flora a courtesan    and gives Her a  story similar to Acca Larentia: Flora was said to have made    a fortune  as a courtesan, which She bequeathed to Rome upon Her death, and for     which She was honored with the festival of the Floralia. As Flora was  originally    a Sabine Goddess, and as the Sabines were a neighboring  tribe whom the Romans    conquered and assimilated into Rome, perhaps  this is an acknowledgment of the    land so acquired, put into legendary  terms.
Flora had two temples in Rome,  one near the Circus Maximus, the    great "stadium" of Rome where  chariot races were held, and another    on the slopes of the Quirinal  Hill. The temple on the Quirinal was most likely    built on the site of  an earlier altar to Her said to have been dedicated by    Titus Tatius,  King of the Sabines, who ruled alongside Romulus for a time in    the  very early (hence legendary) days of Rome. Her other temple was built  quite    near to the Circus Maximus, though its exact site has not been  found, and was    associated with a neighboring temple dedicated to the  triad of Ceres    (the Grain Goddess) and Liber and Libera (God and     Goddess of the Vine). These Deities and Flora were all concerned with  the fertility    and health of the crops. Flora's temple by the Circus  was dedicated on the 28th    of April in 241 (or 24
  BCE in response to a great drought at the command of    the Sybilline  books, and this day became the starting date of Her great festival,     the Floralia. In Imperial times (1st century CE) this temple was  rededicated    (I assume after some restorations were made) on the 13th  of August, and this    date was given to a second festival of Flora,  coinciding with the ripening of    the grain, whose flowers She had set  forth.
The Floralia of April was  originally a moveable feast to coincide    with the blossoming of the  plants, later becoming fixed with the dedication    of Her temple on the  28th (or 27th, before the calendar was reformed--I mention    this  because holidays were almost always held on odd-numbered days as it was     considered unlucky to start a festival on an even-numbered day),  though ludi    or "games"--horse-races or athletic contests--were  not held every    year. By the Empire the festival had grown (or should  I say, blossomed)    to seven days, and included chariot-races  and theatrical performances, some    of which were notoriously bawdy. It  was given over to merriment and celebrations    of an amorous nature,  much like that northern flower-and-sex festival Beltaine    whose date  neatly coincides. Prostitutes considered it their own special time,     and the Floralia gained a reputation as being more licentious and  abandoned    than the Saturnalia of December, whose name is legendary  even now.
At the chariot-races and circus  games of the Floralia it was    traditional to let goats and hares  loose, and lupines, bean-flowers and vetch    (all of which have  similarly-shaped blossoms and are a sort of showier version    of wheat  in bloom) were scattered, symbolic of fertility. Brightly colored  clothes    were a must, as were wreaths of flowers, especially roses;  and the celebrations    drew great crowds. Of the two nationalized  chariot-teams who shared a deep rivalry,    the Greens and the Blues,  the Greens (of course) were Hers, and She had been    invoked at  chariot-races from ancient times. The last day of the festival, May     3rd, was called Florae; it may be a special name for the closing day of  the    Floralia, or it may refer to a seperate ceremony conducted in Her  temple on    the Quirinal.
Flora was depicted by the Romans  wearing light spring clothing,    holding small bouquets of flowers,  sometimes crowned with blossoms. Honey, made    from flowers, is one of  Her gifts, and Her name is said to be one of the secret    (holy) names  of Rome. She is sometimes called the handmaiden of Ceres. Ovid     identifies Her with the Greek flower-nymph Chloris, whose name means  "yellow    or pale green", the color of Spring. The word flora is still used    as a general name for the plants of a region.
Alternate names/epithets: Flora  Rustica, "Flora the Countrywoman"    or "Flora of the Countryside", and  Flora Mater, or "Flora the    Mother", in respect to Her ancient  origins. Among the Oscans She was known    as Flusia.
From: The Obscure Goddess Online Directory: Flora
From: The Obscure Goddess Online Directory: Flora
             In Roman mythology, Flora was a goddess of flowers and the  season of spring. While she was otherwise a relatively minor figure in  Roman mythology, being one among several fertility goddesses, her  association with the spring gave her particular importance at the coming  of springtime. Her festival, the Floralia, was held in April or  early May and symbolized the renewal of the cycle of life, marked with  dancing, drinking, and flowers. Her Greek equivalent was Chloris. Flora  was married to Favonius, the wind god, and her companion was Hercules.  Due to her association with plants, her name in modern English also  means plant life.
Flora achieved more prominence in the neo-pagan revival of Antiquity among Renaissance humanists than she had ever enjoyed in ancient Rome.
One of the fairies in the Sleeping Beauty (1959 film) is named Flora after this goddess.
From: Wiki
Flora achieved more prominence in the neo-pagan revival of Antiquity among Renaissance humanists than she had ever enjoyed in ancient Rome.
One of the fairies in the Sleeping Beauty (1959 film) is named Flora after this goddess.
From: Wiki
             The goddess of blossoming flowers of spring. She had a minor temple  on the Quirinalis and was given a sanctuary near the Circus Maximus in  238 BCE. The festival of the Floralia, celebrated on April 28 -May 1,  existed until the 4th century CE. Flora is identified with the Greek  Chloris.
From: here
From: here
             The worship of Flora, an ancient Italian goddess of spring and  flowers, was said to have been introduced by Numa. Following a drought  in 241 or 238 BC, a consultation of the Sibylline Books prescribed the  building of her temple. It was located on the lower slopes of the  Aventine hill, in the vicinity of the Circus Maximus, and was dedicated  on April 28. (She had a second temple on the Quirinal hill.) Games in  her honor (Ludi Florae) were also instituted, but they were not held  every year until 173 BC, when frequent damage to crops led to their  annual performance. They were financed from fines exacted from  encroachments on public lands and were overseen by the plebeian aediles.
Under the empire, the Floralia, or Florifertum, lasted for six days (April 28 - May 3), starting with theatrical performances and ending with Circus games and a sacrifice to Flora. The worship of a goddess of fertility naturally led to increasing licence and indecency. Prostitutes claimed the Floralia as their feast, and according to Juvenal, they performed naked and even fought in gladiatorial contests. During theatrical performances, audiences expected to be entertained with bawdy language and strip-tease acts.
Two special items marked the usual sports in the Circus: goats and hares were set loose and beans, vetches, and lupines were scattered among the crowd. All were symbols of fertility. Ovid mentions two other aspects of the Floralia. The festival was well lighted, and people wore multi-colored garments.
From: here
Under the empire, the Floralia, or Florifertum, lasted for six days (April 28 - May 3), starting with theatrical performances and ending with Circus games and a sacrifice to Flora. The worship of a goddess of fertility naturally led to increasing licence and indecency. Prostitutes claimed the Floralia as their feast, and according to Juvenal, they performed naked and even fought in gladiatorial contests. During theatrical performances, audiences expected to be entertained with bawdy language and strip-tease acts.
Two special items marked the usual sports in the Circus: goats and hares were set loose and beans, vetches, and lupines were scattered among the crowd. All were symbols of fertility. Ovid mentions two other aspects of the Floralia. The festival was well lighted, and people wore multi-colored garments.
From: here
             FLORA
Flora was the Roman Goddess of flowers and all plants. She symbolized the flowering of nature and was celebrated during the Floralia, which started on April 27th and lasted six days, by women honoring their bodies in their natural state. She was considered the clandestine patron of Rome since, without her, the city would not grow and thrive. She is wearing an earring from Pompeii, 1st century BCE-1st century CE; a Roman ring from the 3rd century CE; and a Roman bracelet from the 1st-2nd century CE. In the background is a Roman statue of an earth Goddess.
From: here
Flora was the Roman Goddess of flowers and all plants. She symbolized the flowering of nature and was celebrated during the Floralia, which started on April 27th and lasted six days, by women honoring their bodies in their natural state. She was considered the clandestine patron of Rome since, without her, the city would not grow and thrive. She is wearing an earring from Pompeii, 1st century BCE-1st century CE; a Roman ring from the 3rd century CE; and a Roman bracelet from the 1st-2nd century CE. In the background is a Roman statue of an earth Goddess.
From: here
             Flora, a goddess of Sabine origin, who presided over flowers and  gardens. The poets, in order to enoble her history, represented Flora as  a nymph under the name of Chloris, and married her to Zephyr, the son  of Aurora. The worship dedicated, in earlier times, to this divinity,  took place some days before the beginning of May; as Ovid sings (Fast.  iv 947):
"Incipis Aprili, transis in tempora Maii" (You commence in April, and are adjourned to May).
During the beautiful days of the latter month women and maidens are said to have assembled by themselves to enjoy the gay and probably then harmless pleasures of such a spring-tide celebration. The festivals of Flora received additional splendour, but lost their modest and inoffensive character, when a courtezan named Acea Martius left immense riches amassed during a life of prostitution to the Roman people as her heir. From that period, the Floral games were renewed each in her especial honour, and it was to this meretricious benefactress, that the people affected to apply the name of the goddess, to defray the expenses of whose yearly feasts, she had bequeathed her ill gotten wealth.
In Flora, no longer regarded as a presiding deity over the most lovely and innocent of natural objects, the profligate multitude saw only the patroness of harlots; and seizing on this pretext for authorizing exesses, they at legnth converted her worship into a source of public scandal. It was not however until the year 174 BC that the Floralia were celebrated every year. In these popular sports, obscenity and libertinism were carried to the highest pitch. This festival was frequently kept up by torch light, when night lent to indecency of gestures, her aid to cosummate its provacatives by deeds of debauchery.
From: Old book article about her, scanned in to see
"Incipis Aprili, transis in tempora Maii" (You commence in April, and are adjourned to May).
During the beautiful days of the latter month women and maidens are said to have assembled by themselves to enjoy the gay and probably then harmless pleasures of such a spring-tide celebration. The festivals of Flora received additional splendour, but lost their modest and inoffensive character, when a courtezan named Acea Martius left immense riches amassed during a life of prostitution to the Roman people as her heir. From that period, the Floral games were renewed each in her especial honour, and it was to this meretricious benefactress, that the people affected to apply the name of the goddess, to defray the expenses of whose yearly feasts, she had bequeathed her ill gotten wealth.
In Flora, no longer regarded as a presiding deity over the most lovely and innocent of natural objects, the profligate multitude saw only the patroness of harlots; and seizing on this pretext for authorizing exesses, they at legnth converted her worship into a source of public scandal. It was not however until the year 174 BC that the Floralia were celebrated every year. In these popular sports, obscenity and libertinism were carried to the highest pitch. This festival was frequently kept up by torch light, when night lent to indecency of gestures, her aid to cosummate its provacatives by deeds of debauchery.
From: Old book article about her, scanned in to see
A statue/figurine of her
CHLORIS : Nymph of the Elysian Islands, goddess of flowers
Flower Goddess | the fanlisting for the Roman goddess Flora
May Day and Floralia info
Blessed Bee! ~ Goddesses: Flora
A statue of her
Midnight Muse Art Gallery: Goddesses: The Spring Maiden
Flora, by de Morgan